Caught in consistent crossfire of civil wars, the country is buffeting rapid globalization even amidst this violence. Taking its toll, killing traditional weaves, turning its talent into fodder for the garment industry the greatest driver for growth has unconsciously killed its own labels. Years ago, Barbara Samsoni, resurrected the country’s weaves; turning close-down convents into weaving centers, daring to dream in Technicolor and Barefoot Ceylon, her ‘fashion store' was born in the nineties- offering local solutions for style.

Ajai Vir Singh is a business man, with a dream of having his own fashion label, shepherded together a fashion fraternity he launched 'Colombo Fashion Week’. Inviting UN’s Ambassador of Fashion for Development Bibi Russell, Pakistan’s Rizwan Beyg and India’s Tarun Tahiliani and Rohit Bal- he developed this into the most fashionable podium. Showcasing Sri Lankan labels he launched some stars - Fahad ‘Middle Finger’, KT Brown, Darshi, LICC and Sarini. This year KT Brown won the opportunity to go to Russia & Miami Fashion Week..